Four episodes of their YouTube-hosted podcast Unfiltered (600K, 3M) are becoming available as videos to 50% of Spotify’s global user base. Rogan said last year that the show brings in around $30 million annually.Īs mentioned above, news of the deal follows our report that Spotify recently partnered with YouTubers Zane Hijazi (3.8 million subscribers, 9 million views per month) and Heath Hussar (2.4M, 7M) for a global test that marks the company’s first push into native video podcasting. Neither Spotify nor Rogan released financial details of the deal, but a person familiar with the matter told The Wall Street Journal it’s worth over $100 million. “From his earliest days behind the mic, Joe has been a commentator, fixture, and driving force in culture helping to lay the foundation for the podcasting renaissance we are experiencing today.” Spotify had glowing words for him, too: “The talk series has long been the most-searched-for podcast on Spotify and is the leading show on practically every other podcasting platform,” the company said in a statement.
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